AUGUST 12, 2020 - COVID-19 Update - Learn More

We are experiencing high call volumes and longer than normal wait times due to COVID-19. Skip the wait and check your order status online.

We are Committed to You, Our Customers

While all of us; our customers, our families and our loved ones, navigate the day by day changes that sweep the daily news regarding Covid-19, we want to assure you that we are open and adhering to all guidelines and best practices set by the CDC and with our local government.

Our Design Experts and Customer Service associates are prepared, knowledgeable and fully able to work remotely and carry out the same remarkable product guidance and service you've known for years.

Frequently Asked Questions

Can I order Samples?

We are now able to fulfill a limited selection of free sample requests and plan to expand this assortment as soon as we can. You can view sample availability on each product page. In order to ensure the safety of our employees, we have reduced the number of people allowed in our warehouse to guarantee appropriate social distancing. This may mean that you may experience slower delivery than normal, and we appreciate your patience.

If you would like help, have questions, or even have pics of your space, our design experts can totally work with that.

Will Product Orders be Delayed?

We are closely communicating with all of our providers and facilities to provide our customers the most up-to-date information on all of our window treatments. You can look at your product's page to get an estimate of current production times (as you normally would).

Our Commitment to Safety

We are in this together and we take the health and safety of our employees and our customers seriously. With that, we will let you know that in following the directive of our local government, we are complying with a Stay Home — Work Safe order as well as with best practices provided by the CDC. To accomplish this, we are working safely and remotely to get you decorating advice, step-by-step measuring and installation instructions and assistance with orders.


Bella View Classic Light Filtering Roller Shade

  • Choose from a wide range of beautiful fabrics to softly filter natural light
  • Easy to install with innovative lift choices, exclusive upgrade options
Read More.
Alias ID:
Vendor Name:
SAVE 35%
Normally made in 10 business days (allow extra time for shipping)

Choose Your Color or Order Free Swatches

    Sample orders are limited at this time and should be available for this product soon!
  • Color

    Privacy Colors

    • Cascade Cafe F1157
    • Cascade Feather F1120
    • Carleen Calla Lily F0752
    • Carleen Eggshell F0753
    • Bliss Cashmere F0738
    • Cascade Sandbar F1123
    • Newport Coconut F0892
    • Irish Linen Off White F0876
    • Irish Linen Porcelain F0877
    • Bliss Sand F0739
    • Vantage Alpine F0928
    • Newport Flaxen F0927
    • Vantage Cornsilk F0874
    • Irish Linen Cloudy F0884
    • Carleen Beige F0754
    • Newport Shell F0891
    • Irish Linen Dune F0878
    • Woodland Oak F0747
    • Newport Natural F0893
    • Bliss Silver Moon F0740
    • Cascade Pebble F1121
    • Waterford Champagne F0890
    • Irish Linen Surf F0889
    • Bliss Ocean F0742
    • Vantage Flax F0870
    • Cascade Haze F1122
    • Vantage Fog F0871
    • Irish Linen Ash Grey F0886
    • Newport Papyrus F0894
    • Irish Linen Stone F0885
    • Irish Linen Desert F0879
    • Newport Sandstone F0895
    • Newport Cliff F0896
    • Vantage Sparrow F0872
    • Bliss Garnet F0741
    • Woodland Walnut F0748
    • Woodland Teak F0749
    • Vantage Umber F0873
    • Woodland Mahogany F0751
    • Irish Linen Chocolate F0883
    • Irish Linen Espresso F0882
    • Irish Linen Charcoal F0887
    • Bliss Obsidian F0743
    • Irish Linen Raven F0888
    More Rows of Colors

    Natural Colors (will not provide privacy)

    • Montego Glacier F0867
    • Sheer Linen Cream F0908
    • Castille White Sand F1290
    • Bahamas Wicker F0662
    • Zen Moonlight F0656
    • Bahamas Shore F0663
    • Castille Cobblestone F1291
    • Shimmer Glow F0860
    • Zanzibar Quartz F0863
    • Illusions Granite F0838
    • Zen Reed F0660
    • Tobago Storm F0854
    • Castille Moss F1293
    • Zen Soleil F0868
    • Zen Cork F0661
    • Zion Spring F0859
    • Zanzibar Seashore F0864
    • Zen Beach F0657
    • Zion Harvest F0858
    • Shimmer Maple Nut F0861
    • Zanzibar Spice F0865
    • Zion Valley F0857
    • Bahamas Bark F0869
    • Zanzibar Coffee Bean F0866
    • Castille Cliffside F1292
    • Zion Trail F0856
    • Zen Dark Walnut F0659
    • Shimmer Java F0862
    • Tonga Shadow F0668
    More Rows of Colors


Product Details

Product Description

Illuminate your space with delicately filtered light and add a modern designer touch with cutting edge options with the American Classic Light Filtering Roller Shade. This shade not only provides a great design element in your home, but guards against harmful UV rays and reduces glare.

These easy to install shades are available in a wonderful range of organically inspired colors and fabrics and come with neutral colored, coordinated hardware to guarantee a delightful match to your home décor and style. For the best of both worlds, choose our dual roller shade option which offers two separate fabrics, one behind the other, that operate independently to alternate between your preferred light and privacy needs.

We are thrilled to also offer the latest and greatest in lift options for your shade. Choose between continuous cord loop, SmartRelease, cordless and motorized based on your needs. Our cordless lift also has the option of arriving with a fiberglass pole to operate high or hard to reach windows. The Pro-lift motorized lift system can accommodate 15 channels and an improved cordless lift system eliminates redundant pulling – just raise or lower your shade to the desired position. Certain configurations will also enjoy a new installation strip called Raceway. The Raceway strip comes standard with the SmartRelease lift option and the versatile dual shade. Offered also, is an optional aluminum light guard will cover side light gaps for better light coverage. For side by side windows with small gaps, these roller shades can also be coupled. Coupled shades allow two shades to be operated together by one control.

To complete your shade and your new look, choose a fabric or wooden valance to match the shade to your home’s specific style. For doors, opt for handy magnetic hold-to match your glass door roller shades with your home for consistent style and convenience.

Installation Time: 10-15 Minutes

Child Safety: This product can be made safer for windows where children or pets may be present by selecting the cordless or motorized control upgrade. All other lift controls available for this product have cords that may be accessible and are not recommended for windows where children or pets may be present.

Standard Specifications

  • Made In: China

Chain Loop Mounting Requirements

  • Minimum Inside Depth: 3/4"
  • Minimum Fully Recessed (no valance): 3 1/4" - 3 1/2"
  • Minimum Fully Recessed (with valance): 3 1/4" - 4 1/8"

SmartRelease Mounting Requirements

  • Minimum Depth: 3/4"
  • Minimum Fully Recessed (no valance): 3 1/2" - 3 3/4"
  • Minimum Fully Recessed (with valance): 3 1/2" - 4 1/4"

Cordless Mounting Requirements

  • Minimum Mounting Depth: 3/4"
  • Minimum Fully Recessed (no valance): 3 1/8"
  • Minimum Fully Recessed (with valance): 3 1/2" - 4 1/8"

Motorized Mounting Requirements

  • Minimum Depth: 2 1/4"
  • Minimum Fully Recessed (no valance): 3 1/2" * 3 3/4"
  • Minimum Fully Recessed (with valance): 3 3/4" - 4 1/4"

Dual Shades Mounting Requirements

  • Minimum Depth: 2 1/4"
  • Minimum Fully Recessed (no valances): 3 1/2" - 3 3/4"
  • Minimum Fully Recessed (with valance): 4" - 4 1/2"

Outside Mount

  • Minimum flat wall space: 2"


  • Cordless Lift
  • SmartRelease Lift
  • Motorization
  • Coupled Shades
  • Valance options
  • Light Guard