AUGUST 9, 2020 - COVID-19 Update - Learn More

We are experiencing high call volumes and longer than normal wait times due to COVID-19. Skip the wait and check your order status online.

We are Committed to You, Our Customers

While all of us; our customers, our families and our loved ones, navigate the day by day changes that sweep the daily news regarding Covid-19, we want to assure you that we are open and adhering to all guidelines and best practices set by the CDC and with our local government.

Our Design Experts and Customer Service associates are prepared, knowledgeable and fully able to work remotely and carry out the same remarkable product guidance and service you've known for years.

Frequently Asked Questions

Can I order Samples?

We are now able to fulfill a limited selection of free sample requests and plan to expand this assortment as soon as we can. You can view sample availability on each product page. In order to ensure the safety of our employees, we have reduced the number of people allowed in our warehouse to guarantee appropriate social distancing. This may mean that you may experience slower delivery than normal, and we appreciate your patience.

If you would like help, have questions, or even have pics of your space, our design experts can totally work with that.

Will Product Orders be Delayed?

We are closely communicating with all of our providers and facilities to provide our customers the most up-to-date information on all of our window treatments. You can look at your product's page to get an estimate of current production times (as you normally would).

Our Commitment to Safety

We are in this together and we take the health and safety of our employees and our customers seriously. With that, we will let you know that in following the directive of our local government, we are complying with a Stay Home — Work Safe order as well as with best practices provided by the CDC. To accomplish this, we are working safely and remotely to get you decorating advice, step-by-step measuring and installation instructions and assistance with orders.


Bella View Trademark Decorative Roller Shade

  • Beautiful fabrics for any design inspiration – a broad spectrum of stripes, textured solids, prints and natural blends
  • Additional liners available for enhanced light control or energy-efficient insulation
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SAVE 35%
Normally made in 14 business days (allow extra time for shipping)

Choose Your Color or Order Free Swatches

    Sample orders are limited at this time and should be available for this product soon!
  • Color

    Decorative Roller Colors

    • Flora Flaxen
    • Covena Grain
    • Vittoria Barley BWB-8132
    • Verona Barley BWB-8120-1
    • Verona Wheat BWB-8120-2
    • Taos Desert
    • Sussex Flax 8000
    • Sonora Cactus
    • Covena Cocoa
    • Bellingham Woods Still-22
    • Solana Beachstone
    • Falling Leaves Autumn PRT20090-Q
    • Forestry Logs PRT20082-Q
    • Foliage Mist BWB-8121-1
    • Florence Dove
    • Rockweed Sand PRT20096-FS
    • Geometric Sea Glass PRT20065-Q
    • Falling Leaves Shade PRT20089-Q
    • Layers Rain Clouds PRT20050-Q
    • Garden Periwinkle
    • Shannon White Flint
    • Blossoms Indigo
    • Hartford Blue Basket BWB-8135
    • Twirl China Blue FB15090A-22
    • Malaga Beige/Navy FB15168A-4
    • Blossoms Frost
    • Linen Opaque Light Sky BOLinen-1
    • Layers Lumber PRT20049-Q
    • Taos Spa
    • Linenette Turquoise
    • Linenette Denim
    • Linen Opaque Blueberry
    • Linen Opaque River
    • Linenette Deep Sea
    • Covena Lake
    • Flora Bluebell
    • Sonora Sky
    • Fields Cadet
    • Malaga Navy/Beige FB15168B-4
    • Solana Reflection
    • Bellingham Marina Still-4
    • Lintex Moonstone
    • Bella Fiore
    • Bloom Peony
    • Plume Pomegranate
    • Bloom Crimson
    • Sonora Mineral
    • Bellingham Clay Still-14
    • Plume Champagne
    • Fields Chrome
    • Linoso Beige
    • Bellingham Putty Still-16
    • Linen Opaque Burlap BOLinen-4
    • Modera Galena
    • Linen Opaque Rye
    • Plume Flint
    • Lintex Java
    • Colchester Spice FB15152A-21
    • Linen Opaque Granite BOLinen-2
    • Garden Pebble
    • Lintex Opaline
    • Tweed Lichen
    • Taos Off White
    • Avena Pearl Barley BWB-8139-1
    • Oleander Blossom PRT20053-Q
    • Linoso Soft White
    • Bellingham Greystone Still-51
    • Cortina Storm
    • Shelby Quartz
    • Crestino Mushroom-Drake
    • Tweed Natural
    • Carnival Slate FB15167A-8
    • Avena Stone BWB-8139
    • Fields Charcoal
    • Bellingham Night Still-5
    More Rows of Colors


Product Details

Product Description

Bella View Trademark Decorative Fabric Roller Shades by American Blinds provide a great value and a designer look. Choose from an extensive array of solid colors, prints, stripes and jacquards which were hand-selected for this exclusive collection. Shades operate with a continuous cord loop and come with a standard light-filtering backing (except Villa, which requires a blackout liner), and the integrated valance system offers a clean appearance when the shades are lifted. Every shade will have a white backing to the street side for a uniform look from the outside. Upgrade to an insulating, energy-saving backing, or a blackout backing for room darkening.

Motorization allows you to operate your shade with a touch of a button. With every purchase of a motorized shade you will receive a rechargeable lithium battery. You also can purchase a single-channel remote which operates an indefinite number of shades at once, or a 15 channel remote that that can operate five shades or five groups of shades independently.

Cordless control is considered safer for homes with children or pets.

Installation Time: 12-15 minutes

Coordinating Products: To coordinate all of your windows, click here to see other products that are available in the same materials.

Child Safety: This product can be made safer for windows where children or pets may be present by selecting the cordless control upgrade. All other lift controls available for this product have cords that may be accessible and are not recommended for windows where young children or pets may be present.

Standard Blind Specifications

  • Minimum Width: 14"
  • Maximum Width: 86"
  • Minimum Height: 17"
  • Maximum Height: 78"
  • Approx. Inside Mount Deduction on material: 1 1/4"
  • Approx. Outside Mount Deduction on material: 1 1/8"

Cordless Specifications

  • Minimum Width: 24"
  • Maximum Width: 67"
  • Minimum Height: 17"
  • Maximum Height: 63"

Motorization Specifications

  • Minimum Width: 20"
  • Maximum Width: 90"
  • Minimum Height: 17"
  • Maximum Height: 78"
  • Made In: Imported

Mounting Requirements

  • Min. Inside Mount Depth: 3/4"
  • Min. Inside Mount Depth (fully recessed): 3"
  • Min. Inside Mount Depth with Cassette: 1 1/4"
  • Min. Inside Mount Depth with Cassette (fully recessed): 3 1/2"
  • Min. Inside Mount Depth - Cordless: 1"
  • Min. Inside Mount Depth (fully recessed - Cordless): 1 5/8"
  • Min. Outside Mounting Surface: 1 1/2"
  • Min. Outside Mounting Surface with Cassette: 2 7/8"

Available Options